Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2022 GLOBAL GRAND CONTENDER
La hora de jugar
The scratch card market was a mature market and lacking growth, which meant high operational costs. So, we set out to design a strategy that would increase scratch card sales while at the same time avoiding operational costs, through a digital transformation. With this, we designed an innovative way to promote digital scratch cards through a TV show, which managed to increase sales by 680%, thanks to the increase in digital sales that grew in 1,235%. We improved our market share from 45% to 88%, tripling the market.
Brand:
Raspes de Lotería
Client:
Loteria de Concepción Chile
Agency:
Play Latam
Language:
English
2022 GLOBAL GRAND CONTENDER
Voice of Racism
It’s easy to say you’re anti-racist. But how can you fight racism if you don’t know what it sounds like? Racism doesn’t just exist in extreme acts. It also lives in the everyday. In a thousand tiny interactions that make someone feel smaller, limit their opportunities, and ultimately, shortens life expectancy. This everyday racism is deadly, and to most of us, invisible. Until now. Voice of Racism woke Kiwis up to an uncomfortable truth: good people can contribute to racism. It broadened understanding and taught people how to fight it.
Brand:
New Zealand Human Rights Commission
Client:
Human Rights Commission
Agency:
Clemenger BBDO
Language:
English
2021 GOLD
Bringing the U.S. together for our future
The Shape Your Future. START HERE” platform was extraordinarily effective in the context of public apathy, distrust of government, social unrest, and the COVID-19 pandemic. The highly integrated campaign emphasized the new internet self-response option, countered confidentiality fears, and humanized the importance of the 2020 Census based on the proposition that participation shapes everyone’s future. Despite the many unique 2020 challenges, the U.S Census Bureau achieved its goals, enabling accurate representation in Government and basis for distribution of trillions of dollars of funding for the next ten years to communities.
Brand:
U.S. Census Bureau
Client:
U.S. Census Bureau
Agency:
VMLY&R Washington DC
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
