Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

FILTER BY:

PROGRAM

Two Minutes of Sweet Content

This online campaign got busy, internet-savvy Singaporeans to take the Diabetes Risk Assessment (DRA). We pandered to their craving for entertaining Internet content to “tease-and-ease” them into taking the test. The content we created was a series of Facebook posts, each a two-minute video of “wasteful entertainment” – from silly brain teasers to inexplicably mesmerising motion. After capturing their attention, we pointed out to them that they could have completed the DRA in the time they wasted, viewing our video. We made the stimulus the message!


Brand: Health Promotion Board
Client: Health Promotion Board
Agency: DDB Group Singapore

Yearbook Invisible Children


Brand: Reinserta
Client: Reinserta
Agency: Leo Burnett Mexico

AMPLIACIÓN DEL CANAL

Cambiar percepciones es de los retos mas complejos y difíciles de superar a corto plazo. El Canal de Panamá previo a la inauguración de su Canal Ampliado se encontró con una "tormenta perfecta" de hechos que amenazaban el sentiment y relevancia que la inauguración se merecía. Apelando correctamente, en fondo y forma, al sentimiento de orgullo y pertenencia, mejoramos la relación del sentiment positivo en un 132% en 60 días y rompimos records en
#CanalAmpliado con 39,779 menciones orgánicas sabre 2000 que era el benchmark nacional.


Brand: Canal de Panamá
Client: Canal de Panamá
Agency: BBDO Panama

2018_na_2018_e-2371-291_hero_1 Ad Council No One Gets a Diploma Alone
2018_au_2018_31_hero_1 New South Wales Government, Department of Justice, Office of Emergency Management Be Water Safe, Not Sorry
2018_mx_2018_003_hero_1 Banco Azteca You dream. You decide. You achieve.
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years