Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2023 SILVER
The Record-Breaking Mailing
To cut the rising costs of mailing paper licences, Britain’s TV Licensing Authority had to overcome the entrenched habits of 7m people used to receiving a paper TV Licence in the post.
The solution? Behaviour-change strategy in action!
We showed how behaviour-change theory can come alive to solve even the toughest problems.
Brand:
TV Licensing
Client:
TV Licensing
Agency:
RAPP (United Kingdom)
Language:
English
2023 BRONZE
LightUpUkraine
The majority of people worldwide didn’t understand what a blackout is. To engage audience and drive donations for generators, we called on the world’s most iconic locations to turn off their lights for Ukraine. More than 120 locations joined #LightUpCampaign: Trafalgar Square and Rockefeller Center Christmas Trees, Colosseum, Sydney Opera, Paris City Hall, London's Royal Albert Hall, etc. As a result 3,980 558,95 USD was raised, 659 generators procured and 900 were sent by the EU. The total coverage hit 1,9 bln contacts.
Brand:
LightUpUkraine
Client:
UNITED24
Agency:
Gres Todorchuk PR
Language:
English
2023 BRONZE
El Principito Edición Zaguates
El Principito se publicó en 1940 cambiando la vida de millones de personas del mundo. Esta idea cuenta cómo cambiando tan solo 2 palabras del texto original, cambiamos la vida de los perros abandonados que viven en las calles de Costa Rica. El Principito Edición Zaguate logró ser un bestseller, pero más importante, logró que perros que antes eran ignorados se convirtieran en el centro de la conversación, protagonistas de obras de teatro e incluso llegaran a las escuelas. Hoy los costarricenses cambiaran su percepción aumentando las adopciones de zaguates.
Brand:
Territorio de Zaguates
Client:
Territoruo de Zaguates
Agency:
Garnier BBDO
Language:
Spanish
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