NHS Blood and Transplant

Fatim Kesvani, Head of Marketing
Benjamin Carlson-Davies, Marketing Manager - Planning and Evaluation
Suzi Browne, Media and PR Manager
Pam Pye, Media and PR Manager
Cherry Brown, Senior Media and PR Officer
Holly Mason, Head of Marketing, Transplantation

VML UK *Lead Agency

Bishan Morgan, Senior Strategist
Chermine Assadian, Global Creative Lead
Charli Plant, Senior Creative
Laura Saraiva, Senior Creative
Yasmine Tawil, Project Manager
Kat Sarantopoulou, Senior Account Manager
Harriet Buchanan, Business Director
Claire Proudfoot, TV Producer
Ben Worden, Chief Strategy Officer
Tom Drew, Executive Creative Director
Tom Lawrence, Senior Creative Producer

BCW

Camille Bodet, Senior Account Director
Dave Creasey, Media Specialist
Jamie Doward, Head of Strategic Media

Wavemaker Europe

Emma Dibben, Head of Partner Collaboration
Hannah Putnam, Head of Publishing & Audio
Robert Doel, Managing Partner
Emily Street, Media Manager
Anthony Davis, Media Director
Ellie Mason, Communications Director

Kinetic (united kingdom)

Cheryl Crilley, Business Director
Joe Woodall-Towning, Business Director

The campaign aimed to start a national conversation around child organ donation and gain more under-18 opt-ins on the NHS Organ Donor Register.