CLIENT
Santé Publique France
Tanguy Claudine, Deputy Director of Prevention and Health Promotion
Anne-Juliette Serry, Head of the Food & Physical Activity Unit
Chloe Resche, Communication Officers Food & Physical Activity
Aurélie Nisand, Communication Officers Food & Physical Activity
AGENCY
Alexandre Hervé, Director of creation
Marion FLOCH, Associate Director
Jérome Lavillat, Strategy Director
Johanna Tannous, Strategic Planner
Yvan Hiot, Creative director
Adrien Plouard, Creative director
Clémentine Guillope, Art director
Pierre Jarry, Copywriter
Charlotte Seillier, Group leader
Clément Courbot, Social media manager
Florent Niwinski, Project Director
Marion Caruso, Project Manager
Anne-Catherine Periac, art buyer
Paul Corvaisier, music composer
Dentsu
SUMMARY
This case study explains how Manger Bouger succeeded in triggering a behavioural change in young French people who were initially uninterested in healthy eating to get them into the kitchen and cooking.
