Credit, debit, reward, loyalty, gift, phone and other cards.
The Plus "Route 66" campaign successfully achieved its objectives of expanding transaction volume while maintaining brand awareness. Importantly, the advertising created an exciting "interactive" relationship with its audience through the "Route 66" sweepstakes game.
Brand: Visa Plus ATM
Client: Visa/Plus ATM Network
Agency: Brouillard Communications
Visa Gold, supported by the "purchase power" campaign, surpassed all business objectives, while further strengthening its image leadership position Visa Gold achieved dramatic results in the advent of intensified competitive activity.
Brand: Visa Gold
Client: Visa, Inc.
Agency: BBDO New York