Financial Cards

Credit, debit, reward, loyalty, gift, phone and other cards.

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PROGRAM

1997 SILVER

Route 66

The Plus "Route 66" campaign successfully achieved its objectives of expanding transaction volume while maintaining brand awareness. Importantly, the advertising created an exciting "interactive" relationship with its audience through the "Route 66" sweepstakes game.

Brand: Visa Plus ATM
Client: Visa/Plus ATM Network
Agency: Brouillard Communications
Language: English

1997 BRONZE

Cool Country VISA

A direct response campaign to generate sales of a credit card through the prospect's affinity for music and their loyalty to performing artists.

Brand: SunTrust Banks, Inc.
Client: SunTrust Banks, Inc.
Agency: WestWayne, Inc.
Language: English

1996 GOLD

Purchase Power

Visa Gold, supported by the "purchase power" campaign, surpassed all business objectives, while further strengthening its image leadership position Visa Gold achieved dramatic results in the advent of intensified competitive activity.

Brand: Visa Gold
Client: Visa, Inc.
Agency: BBDO New York
Language: English