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1995 SILVER

Worthy Of The Moment For Over Two Centuries

Generate sales increases among users and aspirants in both the bridal and non-bridal segments through positioning Waterford as the right crystal to add special meaning to life. Communicate that Waterford offers timeless designs that are appropriate for special moments - formal and informal - within the lives of contemporary and stylish people.

Brand: Waterford Crystal, Inc.
Client: Waterford Crystal, Inc.
Agency: Hill, Holliday, Connors, Cosmopulos, Inc
Language: English

1995 BRONZE

Youth Tobacco Prevention

Houston Effler developed a multi-media advertising campaign to combat tobacco use via prevention messages targeted to teens and pre-teens. The campaign employed many tried and true practices as well as some unique strategies to communicate compelling reasons not to smoke. The results reflected overwhelmingly high awareness (89%), equal to that of pro-tobacco advertising. And, among the ad-aware, we have evidence of initial attitude shifts.

Brand: Massachusetts Tobacco Control Media Campaign
Client: Massachusetts Department of Public Health
Agency: Houston Effler Herstek Favat
Language: English