Credit, debit, reward, loyalty, gift, phone and other cards.
Or Was It the Miles?
Citibank AAdvantage, the first credit card of its kind to enter the market, was a beleaguered brand. Reward cards were proliferating exponentially. It was critical that the advertising renew interest in the brand among the AAdvantage prospect base. It did, with flair.
Brand: Citibank Advantage
Agency: Kirshenbaum Bond + Partners
Introduce a new hotel property, Treasure Island at the Mirage, the Adventure Resort, by establishing an unprecedented level of interest and must-see attitude for all Las Vegas visitors and the travel trade community.
Brand: Treasure Island at The Mirage
Client: Treasure Island at The Mirage
Agency: Hal Riney & Partners
Worthy Of The Moment For Over Two Centuries
Generate sales increases among users and aspirants in both the bridal and non-bridal segments through positioning Waterford as the right crystal to add special meaning to life. Communicate that Waterford offers timeless designs that are appropriate for special moments - formal and informal - within the lives of contemporary and stylish people.
Brand: Waterford Crystal, Inc.
Client: Waterford Crystal, Inc.
Agency: Hill, Holliday, Connors, Cosmopulos, Inc