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Youth Tobacco Prevention

Houston Effler developed a multi-media advertising campaign to combat tobacco use via prevention messages targeted to teens and pre-teens. The campaign employed many tried and true practices as well as some unique strategies to communicate compelling reasons not to smoke. The results reflected overwhelmingly high awareness (89%), equal to that of pro-tobacco advertising. And, among the ad-aware, we have evidence of initial attitude shifts.


Brand: Massachusetts Tobacco Control Media Campaign
Client: Massachusetts Department of Public Health
Agency: Houston Effler Herstek Favat

The Unwritten Laws of Driving


Brand: Isuzu Trooper
Client: American Isuzu Motors, Inc
Agency: Goodby Berlin & Silverstein

Winning Game Plan


Brand: Sharp-Sharp Electronics
Client: Sharp Electronics Corporation
Agency: Griffin Bacal Inc.

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2018_ec_2018_30_hero_1 Banco Guayaquil Cuenta amiga Mastercard Debito
2018_ru_2018_504_hero_1 WeberVetonit Profi Club Weber-Vetonit for craftsmen
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