Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1997 BRONZE

Chase.The right relationship is everything.

Our new campaign for the Chase Manhattan Bank, "Chase. The right relationship is everything", developed a positioning for the bank as a complete financial resource. The campaign leverages the Bank's new size as a consumer benefit while avoiding the potential misperception that its position as the largest U.S. bank is only a benefit to the institution. Chase's new campaign achieved our objectives by increasing checking account openings by +41% and unaided advertising awareness by +31%.

Brand: Chase Manhattan Bank
Client: Chase Manhattan Bank
Agency: McCann-Erickson New York
Language: English

1996 GOLD

Are You Still Remitting Money The Old Fashioned Way?

The ATM Remittance Account launch campaign successfully introduced Wells Fargo as a major new player in the Filipino remittance industry. By bringing the speed and convenience of ATM to ATM remittances to this market, Wells Fargo showed that it can develop and market innovative products which serve the needs of an ethnically diverse California.

Brand: Wells Fargo ATM Remittance Account
Client: Wells Fargo Bank
Agency: DAE Advertising, Inc.
Language: English

1996 GOLD

Testimonials

Though its 1994-95 advertising, featuring testimonials, AFLAC succeeded in convincing consumers that its products deliver the financial peace-of-mind they seek. AFLAC clearly communicated a caring and delivering company personality - during a period in which consumers grew increasingly uncertain about both the financial protection and the inclination to provide individual service offered by their insurance providers. Research studies confirmed significant increase in company awareness figures, as well as success and superior scores in perceptual attribute rankings. In terms of business results, AFLAC sales increased 22% for record 1994 sales.

Brand: AFLAC
Client: AFLAC
Agency: McCann-Erickson Atlanta
Language: English

FINALISTS

Addiko Bank Nemam vremena

Banco Popular Dominicano La Autoferia que te dejó sin palabras

Banco Popular Dominicano Máximiza tu BIZness