Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1998 BRONZE

Rule Your Kingdom

The goal was to capture attention and gain awareness of a new more aggressive and relevant Dreyfus brand. In addition, to support the successful launch of The Lion Account and provide additional support for the brand via an underlying fund message promoting the strong performance of Dreyfus equity funds.

Brand: Dreyfus
Client: The Dreyfus Corporation
Agency: Citron Haligman Bedecarre
Language: English

1997 GOLD

Potentially Improving Drivers

The "Potentially Improving Driver" campaign surpassed the challenging objectives: It generated awareness that Allstate offers insurance to drivers with accidents and tickets. It positioned Allstate as a fair and empathetic company that takes care of all types of drivers. Most importantly, it increased consideration of Allstate Indemnity and helped Allstate not only meet, but exceed their 1996 growth goal of 15% in the first three quarters of the year.

Brand: Allstate
Client: Allstate Insurance Company
Agency: Leo Burnett USA
Language: English

1997 SILVER

Banking Is What Banking Was

To introduct Columbia Bank as an old-fashioned, neighborhood bank that's a better alternative to today's impersonal mega-banks. As these mega-banks have moved into smaller communities and devoured local banks, many consumers (particularly in the older demographics) are looking to recapture the personal style of service to which they've become accustomed. Our positioning line was "Banking Is What Banking Was."

Brand: Columbia Bank
Client: Columbia Banking System Inc.
Agency: Kobasic Hadley & Company
Language: English

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