Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1996 GOLD

Bank South Debit Cards

The Atlanta banking landscape was dominated by a high level of merger activity and non-customer oriented consolidation. Bank South used debit cards as a vehicle to strategically enhance its position as the most innovative and customer focused bank in the market. Through this refreshing philosophy, Bank South achieved the largest household share in the market, leaping to the forefront as the #1 debit card provider, more than doubling debit card use and transactions.

Brand: Bank South
Client: Bank South Corp.
Agency: McCann-Erickson Atlanta
Language: English

1996 SILVER

Big Bank Alternative

Franklin Bank, an independently-owned commercial bank in Metro Detroit, wanted to capture a strong percentage of the area's considerable small-business commercial checking account market. Franklin's goal was to increase their business checking account deposits to $68 million by the end of 1995. Franklin poured all of their media advertising dollars into radio only, creating ads that use humor to illustrate a typical small business person's frustrations in dealing with enormous banks. Listeners continue to flock in droves to Franklin Bank. Franklin's business checking accounts are growing at over 200 new accounts each month.

Brand: Franklin Bank
Client: Franklin Bank, N.A.
Agency: Solomon Friedman Advertising
Language: English

1996 SILVER

Good Neighbor Image

An atmosphere of consumer negativism was having an adverse effect on State Farm's growth momentum. To address this, State Farm developed a "Good Neighbor Image" campaign targeted to current policyholders. The campaign built positive perceptions by showcasing State Farm's involvement in activities that portray the company as a caring corporate citizen succeeded in building favorable attitudes about the company as well as increasing insurance business.

Brand: State Farm
Client: State Farm Insurance Companies
Agency: DDB Chicago
Language: English

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