Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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1995 GOLD
1995 SILVER
Winner Profiles
Lottery skepticism was high, "Who me? I'm too smart to play those odds; it's a sucker's game; I mean, do you know anyone who's ever won??" Winner Profiles succeeded in increasing playership from 22% of the California adult population to 38%; and during big jackpot rolls, sales have more than doubled.
Brand:
Super Lotto
Client:
California State Lottery
Agency:
JWT West
Language:
English
1995 SILVER
Live on Prodigy
"Live on Prodigy" used the impact and surprise of "live" advertising to dramatically illustrate the vitality immediacy and personal relevance of Prodigy. The campaign was extremely successful in increasing enrollments and creating positive perceptions of Prodigy among opinion leaders and consumers.
Brand:
Prodigy
Client:
Prodigy Services Company
Agency:
JWT
Language:
English