Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1995 GOLD

WANTED

Wanted radio campaign was developed to reach high school graduates with a burning desire to succeed. The program's success was impressive; leads rose 163% and recruiting was up 23%.

Brand: Unites States Marine Corps
Client: The United States Marine Corps
Agency: JWT Atlanta
Language: English

1995 SILVER

Winner Profiles

Lottery skepticism was high, "Who me? I'm too smart to play those odds; it's a sucker's game; I mean, do you know anyone who's ever won??" Winner Profiles succeeded in increasing playership from 22% of the California adult population to 38%; and during big jackpot rolls, sales have more than doubled.

Brand: Super Lotto
Client: California State Lottery
Agency: JWT West
Language: English

1995 SILVER

Live on Prodigy

"Live on Prodigy" used the impact and surprise of "live" advertising to dramatically illustrate the vitality immediacy and personal relevance of Prodigy. The campaign was extremely successful in increasing enrollments and creating positive perceptions of Prodigy among opinion leaders and consumers.

Brand: Prodigy
Client: Prodigy Services Company
Agency: JWT
Language: English

FINALISTS

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