Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1996 BRONZE

The Sensible Alternative II

In the automobile insurance industry - an industry where people rarely shop, let alone switch, GEICO set an objective for this campaign to generate 10% more telephone inquiries and new business policies than 1994- the most successful year in its 58 year history. By extending the 1994 creative and media strategies into the 1995 effort, this campaign is on target to exceed 1995 planned inquiries and new business policies while lowering the CPU below the company's all time low-thus surpassing 1994's performance and making 1995 the best year in company history.

Brand: GEICO
Client: GEICO Corporation
Agency: The Martin Agency
Language: English

1996 BRONZE

1995 Fall Investments Campaign

The Bank One Investments Campaign was Bank One's first system-wide promotion of their mutual fund products. The target audience was investor whose money was in CD's or other similar conservation investments. The strategy was to position Bank One as the best place for them to get the higher-yielding investments they need along with the straight answers and comfortable environment they can only get from Bank One.

Brand: Banc One Corporation
Client: Banc One Corporation
Agency: The Martin Agency
Language: English

1995 GOLD

Shave Safely

By tapping women's desire for a safer shave coupled with closeness, the campaign helped drive Silk Effects razor sales to the top of the razor segment and successfully grow overall Schick franchise volume.

Brand: Schick Silk Effects
Client: Warner-Lambert Company
Agency: JWT
Language: English

FINALISTS

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