Finance

Agent/Broker Campaign

HUD relies one-hundred percent on its broker community to sell their homes. As the real estate industry started to recover from a protracted recession, both brokers and first-time home buyers were easily lured away from HUD Home properties. HUD needed a campaign that attracted a consistent pool of new brokers and to position HUD Homes as the perfect partner for delivering first-time home buyers and sales success.

Brand: HUD Homes-U.S. Department of Housing and Urban Development
Client: United States Department of Housing and Urban Development
Agency: JWT Atlanta
Language: English

Eagle Aquatred Launch

Goodyear listens to Consumers. Following Goodyear's successful introduction of its innovative Aquatred tire to the broad passenger car market, performance enthusiasts began asking for an Aquatred combining the superior wet traction of an Aquatred and the legendary performance of a Goodyear Eagle.

Brand: Goodyear Eagle Aquatred
Client: Goodyear Tire & Rubber Company
Agency: JWT Detroit
Language: English

Littlest Pet Shop: Who Has the Room?

Brand: Littlest Pet Shop
Client: Kenner Products
Agency: Griffin Bacal Inc.
Language: English