Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1999 BRONZE

American Century Beats the S&P 500

The campaign was intended to position American Century as a credible player in the mutual fund industry while increasing net flows into the advertised funds. Specific performance information and an off-beat attitude helped to convey to customers that American Century delivers results and is accompany you would like doing business with.

Brand: American Century Investments
Client: American Century Investments
Agency: RPA
Language: English

1998 GOLD

PM/Ahead

"PM/Ahead" was a ground-breaking campaign which demonstrated Fidelity's money management, research and analysis and technological capabilities via a series of news-based, real-time commercials. Each day, a new commercial featuring that day's news headlines, was produced and sent via fiber-optic technology to networks for air that evening. The goal of the campaign was to drive consumers to call Fidelity, and to demonstrate the company's ability to work with its investors to make them more confident about managing their money.

Brand: Fidelity Investments
Client: Fidelity Investments
Agency: Hill, Holliday, Connors, Cosmopulos, Inc.
Language: English

1998 GOLD

Faces

Columbia Bank needed to present themselves to the community as a better place to bank, while also emerging as a competitive force in the banking industry. Our marketing strategy utilizing newspaper, outdoor, transit and radio, created the impression of a solid, confident financial institution. The almost impossible to miss ads hit their mark, allowing Columbia Bank to grow 650% in one year. The single, powerful idea of a local bank serving their customers in the best way possible, delivered on a consistent basis, has been the key to Columbia Bank's enormous success.

Brand: Columbia Bank
Client: Columbia Banking System Inc.
Agency: Hadley Green Advertising
Language: English

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