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Chase Manhattan Bank
Chase.The right relationship is everything.

RAN IN: United States

CLIENT
Chase Manhattan Bank

AGENCY
McCann-Erickson New York *Lead Agency


SUMMARY

Our new campaign for the Chase Manhattan Bank, "Chase. The right relationship is everything", developed a positioning for the bank as a complete financial resource. The campaign leverages the Bank's new size as a consumer benefit while avoiding the potential misperception that its position as the largest U.S. bank is only a benefit to the institution. Chase's new campaign achieved our objectives by increasing checking account openings by +41% and unaided advertising awareness by +31%.


Language: English