Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
FILTER BY:
PROGRAM
1997 GOLD
Potentially Improving Drivers
The "Potentially Improving Driver" campaign surpassed the challenging objectives: It generated awareness that Allstate offers insurance to drivers with accidents and tickets. It positioned Allstate as a fair and empathetic company that takes care of all types of drivers. Most importantly, it increased consideration of Allstate Indemnity and helped Allstate not only meet, but exceed their 1996 growth goal of 15% in the first three quarters of the year.
Brand:
Allstate
Client:
Allstate Insurance Company
Agency:
Leo Burnett USA
Language:
English
1997 SILVER
Banking Is What Banking Was
To introduct Columbia Bank as an old-fashioned, neighborhood bank that's a better alternative to today's impersonal mega-banks. As these mega-banks have moved into smaller communities and devoured local banks, many consumers (particularly in the older demographics) are looking to recapture the personal style of service to which they've become accustomed. Our positioning line was "Banking Is What Banking Was."
Brand:
Columbia Bank
Client:
Columbia Banking System Inc.
Agency:
Kobasic Hadley & Company
Language:
English
1997 BRONZE
Chase.The right relationship is everything.
Our new campaign for the Chase Manhattan Bank, "Chase. The right relationship is everything", developed a positioning for the bank as a complete financial resource. The campaign leverages the Bank's new size as a consumer benefit while avoiding the potential misperception that its position as the largest U.S. bank is only a benefit to the institution. Chase's new campaign achieved our objectives by increasing checking account openings by +41% and unaided advertising awareness by +31%.
Brand:
Chase Manhattan Bank
Client:
Chase Manhattan Bank
Agency:
McCann-Erickson New York
Language:
English
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
