Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1996 BRONZE

1995 Fall Investments Campaign

The Bank One Investments Campaign was Bank One's first system-wide promotion of their mutual fund products. The target audience was investor whose money was in CD's or other similar conservation investments. The strategy was to position Bank One as the best place for them to get the higher-yielding investments they need along with the straight answers and comfortable environment they can only get from Bank One.

Brand: Banc One Corporation
Client: Banc One Corporation
Agency: The Martin Agency
Language: English

1995 GOLD

Shave Safely

By tapping women's desire for a safer shave coupled with closeness, the campaign helped drive Silk Effects razor sales to the top of the razor segment and successfully grow overall Schick franchise volume.

Brand: Schick Silk Effects
Client: Warner-Lambert Company
Agency: JWT
Language: English

1995 GOLD

WANTED

Wanted radio campaign was developed to reach high school graduates with a burning desire to succeed. The program's success was impressive; leads rose 163% and recruiting was up 23%.

Brand: Unites States Marine Corps
Client: The United States Marine Corps
Agency: JWT Atlanta
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports