Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

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1995 SILVER

Winner Profiles

Lottery skepticism was high, "Who me? I'm too smart to play those odds; it's a sucker's game; I mean, do you know anyone who's ever won??" Winner Profiles succeeded in increasing playership from 22% of the California adult population to 38%; and during big jackpot rolls, sales have more than doubled.

Brand: Super Lotto
Client: California State Lottery
Agency: JWT West
Language: English

1995 SILVER

Live on Prodigy

"Live on Prodigy" used the impact and surprise of "live" advertising to dramatically illustrate the vitality immediacy and personal relevance of Prodigy. The campaign was extremely successful in increasing enrollments and creating positive perceptions of Prodigy among opinion leaders and consumers.

Brand: Prodigy
Client: Prodigy Services Company
Agency: JWT
Language: English

1995 BRONZE

Agent/Broker Campaign

HUD relies one-hundred percent on its broker community to sell their homes. As the real estate industry started to recover from a protracted recession, both brokers and first-time home buyers were easily lured away from HUD Home properties. HUD needed a campaign that attracted a consistent pool of new brokers and to position HUD Homes as the perfect partner for delivering first-time home buyers and sales success.

Brand: HUD Homes-U.S. Department of Housing and Urban Development
Client: United States Department of Housing and Urban Development
Agency: JWT Atlanta
Language: English