Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1996 GOLD

Are You Still Remitting Money The Old Fashioned Way?

The ATM Remittance Account launch campaign successfully introduced Wells Fargo as a major new player in the Filipino remittance industry. By bringing the speed and convenience of ATM to ATM remittances to this market, Wells Fargo showed that it can develop and market innovative products which serve the needs of an ethnically diverse California.

Brand: Wells Fargo ATM Remittance Account
Client: Wells Fargo Bank
Agency: DAE Advertising, Inc.
Language: English

1996 GOLD

Testimonials

Though its 1994-95 advertising, featuring testimonials, AFLAC succeeded in convincing consumers that its products deliver the financial peace-of-mind they seek. AFLAC clearly communicated a caring and delivering company personality - during a period in which consumers grew increasingly uncertain about both the financial protection and the inclination to provide individual service offered by their insurance providers. Research studies confirmed significant increase in company awareness figures, as well as success and superior scores in perceptual attribute rankings. In terms of business results, AFLAC sales increased 22% for record 1994 sales.

Brand: AFLAC
Client: AFLAC
Agency: McCann-Erickson Atlanta
Language: English

1996 GOLD

Bank South Debit Cards

The Atlanta banking landscape was dominated by a high level of merger activity and non-customer oriented consolidation. Bank South used debit cards as a vehicle to strategically enhance its position as the most innovative and customer focused bank in the market. Through this refreshing philosophy, Bank South achieved the largest household share in the market, leaping to the forefront as the #1 debit card provider, more than doubling debit card use and transactions.

Brand: Bank South
Client: Bank South Corp.
Agency: McCann-Erickson Atlanta
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports