Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

1998 GOLD

PM/Ahead

"PM/Ahead" was a ground-breaking campaign which demonstrated Fidelity's money management, research and analysis and technological capabilities via a series of news-based, real-time commercials. Each day, a new commercial featuring that day's news headlines, was produced and sent via fiber-optic technology to networks for air that evening. The goal of the campaign was to drive consumers to call Fidelity, and to demonstrate the company's ability to work with its investors to make them more confident about managing their money.

Brand: Fidelity Investments
Client: Fidelity Investments
Agency: Hill, Holliday, Connors, Cosmopulos, Inc.
Language: English

1998 GOLD

Faces

Columbia Bank needed to present themselves to the community as a better place to bank, while also emerging as a competitive force in the banking industry. Our marketing strategy utilizing newspaper, outdoor, transit and radio, created the impression of a solid, confident financial institution. The almost impossible to miss ads hit their mark, allowing Columbia Bank to grow 650% in one year. The single, powerful idea of a local bank serving their customers in the best way possible, delivered on a consistent basis, has been the key to Columbia Bank's enormous success.

Brand: Columbia Bank
Client: Columbia Banking System Inc.
Agency: Hadley Green Advertising
Language: English

1998 SILVER

Free to get, free to use

Chase's "Free to get, free to use" campaign was developed to introduce the release of Chase's new proprietary online banking and bill-paying software. Chase's new Online Banking is short-term an enhancement to current customer's banking relationship and long-term, and attraction for non-customers. By visually demonstrating the product via television and reinforcing the "news" via newspaper, we were able to increase ad awareness by 60% and generate significant applications for the product in the first 3 months.

Brand: Chase Online Banking
Client: Chase Manhattan Bank
Agency: McCann-Erickson
Language: English

FINALISTS

E*TRADE from Morgan Stanley E*TRADE "Wedding"

Kinecta Federal Credit Union We’re Banking On You, Watts

Ally Changing the Game for Women’s Sports