Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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PROGRAM
2000 SILVER
Quiet Conversations
"Quiet Conversations" aims to set Northwestern Mutual agents apart as professional peers, representing a highly regarded company with strong , secure products by dispelling the perception that meeting with an insurance agent is to be avoided. Each of the four spots within the campaign targets a smaller niche but carries the key message that busy, successful people make time to meet with agents from the Quiet Company. This message coupled with the tagline suggests a certain cache' to meeting our agents: Have you heard from the Quiet Company?
Brand:
Northwestern Mutual Life
Client:
Northwestern Mutual Life Insurance Co.
Agency:
JWT
Language:
English
2000 BRONZE
Q&A/Peter Lynch
The Fidelity Q&A/Peter Lynch campaign is an integrated campaign developed by Hill Holliday in 1999 to provide the straight talk on mutual investing from Peter Lynch-the embodiment of money management excellence-while promoting the strong performance of Fidelity's "Big 5" mutual funds. This campaign had tremendous success in increasing net flows into these funds as well as humanizing Fidelity through Peter Lynch educating consumers on mutual fund investing.
Brand:
Fidelity Investments
Client:
Fidelity Investments
Agency:
Hill, Holliday, Connors, Cosmopulos
Language:
English
2000 BRONZE
Possibilities
The Possibilities campaign seeks to increase The Hartford's unaided awareness--and change its perception as a conservative, slow-moving insurance company to a contemporary financial services organization with a wide breadth of products. The campaign uses a humorous approach to reach these goals--and to stand out within a highly crowded category.
Brand:
The Hartford
Client:
The Hartford Financial Services Group, Inc.
Agency:
Arnold Worldwide
Language:
English
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