Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
FILTER BY:
PROGRAM
2002 BRONZE
America's #1 Motorcycle Insurance Company
Motorcycle insurance is a low-interest category, in which that most riders mindlessly renew their policies each year. Progressive wanted to stand out from the rest of the industry by showing that, as the #1 motorcycle insurance brand, it understands the passion riders have for the sport. We targeted riders who have demanding day jobs and like to ride on weekends to reduce stress, increasing quote volumes and sales, while reducing the costs per sales.
Brand:
Progressive Motorcycle Insurance
Client:
Progressive Insurance
Agency:
Doner
Language:
English
2001 SILVER
The Rules Are Changing
Datek Online began its campaign in Q4 1999 facing stiff competition. Others in the category had already established their brands with unprecedented budgets. In order to build a brand, Datek would have to carve out a unique space in the category that consumers notice. "The Rules Are Changing" successfully launched the brand, growing total awareness from 22% to 64% in 9 months, and more importantly, attracting top-tier customers.
Brand:
Datek Online
Client:
Datek Online Holding
Agency:
Bozell New York
Language:
English
2001 SILVER
State Farm is There For Life
Most of State Farm's Auto and Home Policyholders have their life insurance with another company! The "There For Life" campaign was developed to convince current customers that it makes sense to purchase their Life insurance from an agent and company they already know and trust...State Farm. As a result, 1999 was a record year: State Farm was the only Life insurer to write over 1 million applications in '99.
Brand:
State Farm
Client:
State Farm Insurance Companies
Agency:
DDB Chicago
Language:
English
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
