Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution.

2001 SILVER

Smarter Investor

The "Smarter Investor" campaign is clearly setting Charles Schwab apart in a cluttered field and is attracting investors to its unique offer. The advertising has succeeded in: Strengthening brand image through focused communication; Reinforcing Positive Intent Toward Schwab via Persuasion; Increasing Active Accounts.

Brand: Charles Schwab
Client: Charles Schwab & Co., Inc.
Agency: BBDO
Language: English

2001 BRONZE

You Should Know What INVESCO Knows

Two and a half years ago, INVESCO Funds was just one of many mutual funds companies. It was successful, it was making money, but it was nothing extraordinary. In October of this year, however, Barron's, the respected financial weekly, was calling it "The New Vortex, a magnet for new money." In the first eight months of 2000, INVESCO Funds had net inflows of over $8.5 billion dollars. It is now one of the fastest-growing mutual fund companies in the world.

Brand: INVESCO Funds
Client: INVESCO Funds
Agency: The Richards Group
Language: English

2001 BRONZE

Not Your Thing

LaSalle believed it could attract the large segment of Americans who felt they needed to be doing more financially. Its strategy was to reinforce its heritage as "approachable" and "trustworthy" while demonstrating that it was smart and empathetic. After only 10 weeks of advertising, LaSalle was still seen as "approachable" and "trustworthy" but was also seen as smart, financially savvy and empathetic. In addition, LaSalle raised its unaided awareness and its spontaneous consideration for banking and investing.

Brand: LaSalle Bank
Client: LaSalle Bank
Agency: Cramer-Krasselt
Language: English

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