Finance
Financial products and services including: communications promoting overall image and capabilities of a financial institution.
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1999 GOLD
State Farm Understands Life
State Farm has been able to reverse a declining trend and increase life insurance sales by +36% by developing a campaign which addresses parents' needs to protect and nurture their children. The campaign's tagline, "State Farm Understands Life", is a double entendre which says to parents "we understand you and your life insurance needs" and "we have expertise in recommending life insurance policies."
Brand:
State Farm Insurance Companies
Client:
State Farm Insurance Companies
Agency:
DDB Chicago
Language:
English
1999 SILVER
Who Says A Bank Can't Rock & Roll?
The "Who Says A Bank Can't Rock & Roll?" campaign for Citibank was successful at achieving its objectives of energizing the bank and creating momentum for the launch of PC banking. It did this with an exceptional approach that was unexpected and daring: using a well-known personality (Elton John) and music to energize consumers and get them to think differently about the bank.
Brand:
Citibank
Client:
Citibank
Agency:
Young & Rubicam New York
Language:
English
1999 BRONZE
American Century Beats the S&P 500
The campaign was intended to position American Century as a credible player in the mutual fund industry while increasing net flows into the advertised funds. Specific performance information and an off-beat attitude helped to convey to customers that American Century delivers results and is accompany you would like doing business with.
Brand:
American Century Investments
Client:
American Century Investments
Agency:
RPA
Language:
English
FINALISTS
E*TRADE from Morgan Stanley
E*TRADE "Wedding"
Kinecta Federal Credit Union
We’re Banking On You, Watts
Ally
Changing the Game for Women’s Sports
