Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

FILTER BY:

PROGRAM

You Need to See More Bax 2017


Brand: Tecate
Client: Cervecería Cuauhtémoc Moctezuma Heineken México
Agency: Nómades

How bringing people together delivered record profits for Lamb

2015, 2016 and 2017 were Lamb’s best years ever. ‘You Never Lamb Alone’ transformed an industry experiencing five-years of flat-line sales in its largest market (Australia), into a powerhouse delivering record volume and value growth, generating over $87M incrementally for farmers. Combining a disciplined commitment to: 1) a long-term brand strategy; 2) an emotive brand platform; and 3) provocative creative campaigns, Lamb consistently generated phenomenal ‘earned media’ coverage and sent Aussies to the butchers in droves. All this despite declining budgets, sky-high retail prices, increasing consumer price sensitivity, chicken’s challenge, and the World Health Organisation labelling red meat “probably carcinogenic”.


Brand: Meat & Livestock Australia
Client: Meat & Livestock Australia
Agency: The Monkeys

Los dobles de Redcompra


Brand: Redcompra
Client: Transbank
Agency: Leche

2019_hr_2019_e-61-766_hero_1 ARGETA OD MALOG STRANOG BRANDA DO TRŽIŠNOG LIDERA!
2019_ru_2019_1831_hero_1 Nicorette Quit smoking to start new life with Nicorette
2019_us_2019_e-4385-598_hero_1 PlayStation Five Years of Greatness on PlayStation 4
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years