Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

2022 SILVER

Liberating Aussies from beer culture

Few brands can directly challenge a defining part of Australian culture and win. This is the story of the three most successful years in Canadian Club’s history, where sales went in the words of our distributor, “gangbusters”. Through a disciplined commitment to a provocative strategy and consistent creative approach, we struck at the heart of Australian beer drinking culture, returning Canadian Club back to growth. By liberating Australians from the cultural obligation to drink beer, Canadian Club unleashed its true growth potential, amounting to a phenomenal incremental revenue.

Brand: Canadian Club
Client: Beam Suntory
Agency: The Monkeys Sydney
Language: English

2022 SILVER

Fansville

Dr Pepper set out to make Dr Pepper synonymous with College Football –without players, teams, or logos. For CFB fans, their seemingly illogical behavior is the difference between a win or loss. Every detail matters. As the fuel College Football fandom, Dr Pepper introduced "Fansville", a parody about a town of die-hard fans and their irrational love of college football and Dr Pepper. Despite covid-19 related complications, Dr Pepper saw continued growth in year 3 of Fansville, with a sales increase in the double digits.

Brand: Dr Pepper
Client: Keurig Dr Pepper
Agency: Deutsch LA
Language: English

2022 BRONZE

Creating India's Coffee Generation

How do you sell Nescafé in a country like India where for every 1 cup of coffee Indians drink, they drink 60 cups of their beloved tea or chai as it's called here. For decades, no coffee brand was able to get true mass usage in India. Until Nescafé arrived at the hard truth. It couldn't convert Indians to coffee-drinkers. It would have to create a new coffee generation.

Brand: Nescafé
Client: Nestlé India
Agency: McCann New Delhi
Language: English

FINALISTS

Jif That Jif'ing Good

Hellmann's Hellmann's Super Bowl 3 Year Campaign

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