Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2024 GOLD
eos Women's Shave
eos wanted to build a modern shaving brand for modern women, today. By having a much more real, raw and useful conversation with a younger generation of women about body hair and shaving, we dragged shaving out of the middle ages. eos normalized everything, from HOW you shave to WHY you shave to WHERE you shave. eos’ unapologetic (and fun as hell) tone paid off, driving sustainable growth in market share and HHP for 3 consecutive years (while other major brands declined) becoming the #1 shaving brand for Gen Z.
Brand:
eos
Client:
eos Products
Agency:
Mischief @ No Fixed Address
Language:
English
2023 GRAND
Long-term brand building done proper
This case outlines how, by consistently depicting itself as the place ‘Where everything’s done proper’, Yorkshire Tea has been able to create continuous, sustained growth in a habitual, declining market.
This is a story of long-term brand building done proper, because working on the brand that does everything proper, how could we do any less?
Brand:
Yorkshire Tea
Client:
Bettys & Taylors
Agency:
Lucky Generals
Language:
English
2023 GOLD
Not Just a Box of Chocolates
How might Cadbury motivate its seasonal demand for Diwali gifting when people were unsure of celebrating amidst the pandemic? For Cadbury Celebrations, the breakthrough was to turn its campaigns and marketing budgets into the most unlikely Diwali gift. It moved its marketing investments to promote struggling small retailers and hawkers—the lifeline of festive bazaars—with hyper-personalized MarTech, creating a world’s first in shared-value marketing. These enabled thousands of small businesses get discovered through personalized promotions and virtual shops, thereby uplifting Cadbury Celebration’s consideration and Diwali sales.
Brand:
Cadbury
Client:
Mondelēz India
Agency:
Ogilvy Mumbai
Language:
FINALISTS
The National Lottery
How The National Lottery used advertising to create its own luck, contributing an extra £689 million to good causes
Heinz Pasta Sauces
“This is Ridiculous”: New Heinz Pasta Sauces, a case for Winning in an Adjacent Category
IKEA
Making the everyday wonderful when the world turned anything but
