Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Lotto 6/49 - Integrated year 3
If you can’t change the game, change how it’s played. In only three years, Lotto 6/49 turned its equity as a losing game into acts of celebration for everyday victories in life. By shifting the reason why people should play Lotto 6/49 and turning everyday moments of luck into purchase occasions, the campaign reverted decades of declining sales among Millennials in the industry. Today, the tagline You should play 6/49 is used daily by Quebecers, a saying that ensures the lottery's relevance and ticket purchases for years to come.
Brand: Lotto 6/49
Agency: Sid Lee
Huggies No Baby Unhugged
In order to turn around the Huggies® newborn business which had been declining for almost ten years, we leveraged the proven medical benefits of skin-to-skin contact for newborn babies to target new and expectant moms. This allowed us to reverse historical declines in our business, delivering a 16%+ increase in newborn diaper sales and volume despite a flat birth rate. Key to our success was No Baby Unhugged, a Huggies® branded initiative that helps all moms understand the power of hugs and helps all babies get the hugs they need.
Client: Kimberly-Clark Canada
Agency: Ogilvy & Mather
Renault is the first automotive brand in Russia, who created successful e-commerce platform, which has become a new sales channel with extremely high potential. People can now buy all new Renault cars, accessories and services online. 10% of all new Renault cars are now sold online. At the end of 2018 more than 27 000 cars have been sold online through the online showroom.
Client: Renault Russia