CLIENT
eos Products
Soyoung Kang, Chief Marketing Officer
Carley Caldas, VP, Brand Marketing and Media
Demi Ngai, Creative Director
Kirby Reynolds, Senior Brand Manager, Content & Social
AGENCY
Mischief @ No Fixed Address *Lead Agency
Kerry McKibbin, Partner & President
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Nimisha Jain, EVP of Strategy Director
Oliver McAteer, Partner & Head of Development
Will Dempster, EVP Production
Dana Buckhorn, Associate Creative Director
Tanner Thompson, Associate Creative Director
Tyler Harris, Managing Director
Kelsey Brown, Account Director
Deven Sportelli, Account Executive
Danielle Balanov, Producer
Brittany Dow, Strategy Director
SUMMARY
eos wanted to build a modern shaving brand for modern women, today. By having a much more real, raw and useful conversation with a younger generation of women about body hair and shaving, we dragged shaving out of the middle ages. eos normalized everything, from HOW you shave to WHY you shave to WHERE you shave. eos’ unapologetic (and fun as hell) tone paid off, driving sustainable growth in market share and HHP for 3 consecutive years (while other major brands declined) becoming the #1 shaving brand for Gen Z.