Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Be A Giver

104 Job Bank is the leading brand of Taiwan employment market. From 2011 to 2017, 104 launched a campaign"Be A Giver" in order to solve the problem and gap between the young and senior generation. Thus in the end, create a better environment for the workers, and a better society.


Brand: 104 Job Bank
Client: 104 Job Bank
Agency: Shape Advertising

Giving The Fight Against Dirt A Karmic Perspective


Brand: Surf Excel
Client: Hindustan Unilever Limited
Agency: Hindustan Unilever Limited

MAKE IT POSSIBLE

Huawei ambition - to gain 20% market share in 3 years since launch - seemed unrealistic considering deeply rooted stereotypes regarding low quality of C hinese products. Huawei lacked credibility and emotional attributes, allowing consumers to identify with a brand. But Huawei MADE IT POSSIBLE. C ommunication referring to dreams and aspirations of Polish customers, embodied in a success story of Robert Lewandowski, helped Huawei win hearts and minds of Poles. In 3 years Huawei became the vice-leader enjoying 22% SoM. Now, more than 1 in 5 sold smartphones is Huawei.


Brand: Huawei
Client: Huawei
Agency: Wavemaker

2019_us_2019_e-4385-598_hero_1 PlayStation Five Years of Greatness on PlayStation 4
2019_us_2019_e-4434-592_hero_1 Whirlpool Care Counts
2019_us_2019_e-3607-315_hero_1 Corona Extra Eight Years of Record Breaking Corona Sales
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