Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Be A Giver
104 Job Bank is the leading brand of Taiwan employment market. From 2011 to 2017, 104 launched a campaign"Be A Giver" in order to solve the problem and gap between the young and senior generation. Thus in the end, create a better environment for the workers, and a better society.
Brand: 104 Job Bank
Client: 104 Job Bank
Agency: Shape Advertising
MAKE IT POSSIBLE
Huawei ambition - to gain 20% market share in 3 years since launch - seemed unrealistic considering deeply rooted stereotypes regarding low quality of C hinese products. Huawei lacked credibility and emotional attributes, allowing consumers to identify with a brand. But Huawei MADE IT POSSIBLE. C ommunication referring to dreams and aspirations of Polish customers, embodied in a success story of Robert Lewandowski, helped Huawei win hearts and minds of Poles. In 3 years Huawei became the vice-leader enjoying 22% SoM. Now, more than 1 in 5 sold smartphones is Huawei.