CLIENT
Church & Dwight
Barry Bruno, EVP, CMO and President, US
Dan Bracken, VP, Consumer Experience
Cindy Manzo, Sr. Manager, Consumer Engagement
Melissa Martin, VP, Marketing
Surabhi Pokhriyal, Chief Digital Growth Officer
Laurie Kirschner, Senior Director of Marketing
Ed Kline, VP, Marketing
Lisa Borak, Sr. Director of Marketing
Aaron Greengard, Sr. Brand Manager
Jineen Jirovec, Director, Creative Services
AGENCY
Scott MacLeod, Head of Planning
Sarah Blais, Head of Client Strategy
Malaika Danovitz, Executive Creative Director
Corri Gardner, Director of Planning
Jared McCarthy, Associate Director of Planning
Ann Concannon, Director of Client Strategy
Connie Glynn, Business Management Director
Elena Rodriguez, Client Strategist
Renata Chimenti, Associate Creative Director
Amy McCammon, Production Lead
Wavemaker
Jane Barasch, Executive Director, Client Lead
Sarah Sumner, Partner, Group Planning Director
Brent McKay, Lead, Digital Strategy/Comms Planning
Razorfish
Margie Stahl, VP, SEO
Sara Rappaport, VP, Client Partner
Arielle Carter, GVP
GCW
Brad Ginsburg, Brand Strategist
Advantage Solutions
Kristina Mangus, VP, Client Services
SUMMARY
In 2018, ARM & HAMMER’s products were in more aisles than any brand - but we weren’t getting our fair share of growth. What’s a problem-solving brand to do? Solve a bigger problem. Turns out, more people owned homes than ever, but lacked skills to care for them: the home confidence gap. Our portfolio was made for solving it, We crafted a rally cry, "More Power to You!," empowering people to master the mundane. The result: massive basket share and revenue lift and the strongest business position in 177 years.
