Hellmann's

Benjamin Crook, Vice President
Christopher Symmes, Director
Neira Selimovic, Associate Brand Manager 
Arlene Fernandez, Senior Regional Advertising Producer, NA 
Minna Cedeno, Regional Advertising Producer 
Jena Sussman, Senior Manager PR & Digital
Marcy Saltz, Senior CMI Manager
Yoojin Choi, Associate CMI Manager

Wunderman Thompson New York *Lead Agency

Tom Murphy, Chief Creative Officer, North America
Daryl Giannantonio, Executive Strategy Director
Peepo David, Group Creative Director
Maddie Gupta, Group Strategy Director
Sarah Mannion, Senior Account Director
Samantha Kaufman, Account Supervisor
Rob Reilly, Global Chief Creative Officer, North America 
Ransom Haywood, Creative 
Dana Stalker, Creative 
Nicolas Romano, Creative 
Jared Kozel, Creative 
Angela Barber, SVP, Content Production NA 
Tara Leinwohl, Executive Producer 
Emily Nargi, Senior Integrated Business Manager 
Matt Confer, Associate Strategy Director
Fallon Parker, Creative 
Chuck Meehan, Creative Freelancer
Beth Avellini, Executive Creative Director

Mindshare

Lauren Tuchalski, Partner, Managing Director, Strategic Planning 
Catherine Erbicella, Partner, Director, Strategic Planning
Selen Cakiryildiz, Associate Director, Strategic Planning
Alexis Kirmsse, Manager, Strategic Planning
Alicia Lonnie, Director, Digital Investment
Angela Bai​, Manager, Digital Investment
Johanna Trivino, Associate Director, Social Investment 

Edelman

Carly Serrano, Senior Vice President
Jessica Barrutia, Senior Vice President
Keren Kazam, Executive Vice President
Marissa Cassinelli, Vice President

We turbocharged an iconic mayonnaise brand that had been losing share in a declining category. We gave Hellmann’s a new, meaningful role in today’s kitchen - shifting it from just a condiment to an ingredient to reduce food waste. In doing so, we not only gave the brand a new usage occasion but a purpose. Using the second largest day of food waste, Super Bowl, as the campaign platform, Hellmann’s has grown year over year for a +3.5 share gain while motivating 74% to reduce food waste at home.