Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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Proyecto Haka - Reviviendo Una Marca Al Borde De Su Desaparición.

Es el caso de como PEPSI siendo fiel a su ADN global, supo leer las coyunturas locales para crecer año a año, recuperando SOM, rompiendo barreras de percepción y sumando miles de nuevos brand lovers.


Brand: PEPSI
Client: PEPSICOLA COLOMBIA
Agency: SANCHO BBDO

The Return of Colonel Sanders

KFC was once the #1 chicken restaurant in America. But after nearly a decade of declining sales, stores were closing and the brand was no longer on top. KFC was in dire need of a turnaround plan. We helped KFC rediscover its soul and recommitted the brand to everything that made it so special in the first place, including its iconic founder, Colonel Sanders. Kentucky Fried Chicken has made a dramatic comeback, improving perceptions with younger consumers and generating four consecutive years of sales growth in an increasingly competitive category.


Brand: KFC
Client: KFC
Agency: Wieden+Kennedy

For maximum oral cleanliness

How to change consumer behavior and form a habit of using mouthwash daily after brushing? It is necessary to actualize the problem by its dramatization. We showed consumers, how many germs remain in the mouth after brushing and offered a solution - Listerine, which kills 99% of germs, providing fresh breath, strong teeth and healthy gums. This communication strategy ensured sustained success of the Listerine. As a result of 3 years of the camapign, Listerine took strong #2 position on the market and increased categoty penetration from 25% to 30%.


Brand: LISTERINE
Client: Johnson & Johnson LLC
Agency: The Neighborhood

2019_hr_2019_e-61-766_hero_1 ARGETA OD MALOG STRANOG BRANDA DO TRŽIŠNOG LIDERA!
2019_ru_2019_1831_hero_1 Nicorette Quit smoking to start new life with Nicorette
2019_us_2019_e-4385-598_hero_1 PlayStation Five Years of Greatness on PlayStation 4
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