Sustained Success - Products

Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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A Novel Approach to Growth

Extra gum had become one of the biggest brands in the category. But while it was big, it had no meaning. And with no meaning, it was becoming invisible. So we walked away from traditional product marketing and began investigating ways to build the brand by telling emotional stories. Our work centered on the idea that a small act of kindness increases joy. This new brand meaning revitalized Extra’s steadily declining sales and households exposed to the Extra advertising purchased 30% more Extra than households who were not.


Brand: Extra Gum
Client: Mars, Inc.
Agency: Energy BBDO

Tayyari Jeet Ki


Brand: Bournvita
Client: Mondelez India Foods Ltd.
Agency: Ogilvy & Mather Group, India

Swad Apnepan Ka (Taste of Togetherness)


Brand: Brooke Bond Red Label
Client: Hindustan Unilever Limited
Agency: Ogilvy & Mather Group, India

2018_na_2018_e-2776-569_hero_1 Uncle Ben's Inspiring a new generation of families to cook together
2017_ar_2017_40_hero_1 Coca-Cola El llamado de Papá Noel
2017_au_2017_53_hero_1 Aldi Making ALDI the Champion of the Perfect Aussie Christmas
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