Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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PROGRAM
2017 BRONZE
2forU
The economic environment in 2012 and the lack of value offer made McDonald's no longer perceived as a GVFM. McDonald's wanted to become again a brand with an attractive offer. The challenge was to reach the youths. 2forU was the answer and communication, which was consistently based on one rational 2forU advantage and referred to the important spheres of youth’s life. It turned out that breaking the paradigm of rational communication of the value category on the emotional paid off. Youths appreciated the "profitability" 2forU and liked McDonald's more.
Brand:
McDonald's
Client:
McDonald’s Poland
Agency:
DDB Warsaw (DDB & Tribal)
Language:
Polish
2017 BRONZE
Male Music
The idea of Male Music created by Żywiec was born to build an emotional bond with the target group. The event, shaping the brand's image, became the starting point for the concept of media presence. An effective, synergic set of 360 degree communication has emerged and the MG has become the most recognizable musical event in Poland. Long-term performance has brought unprecedented performance - an ROI of 400% over the assumptions.
Brand:
Żywiec
Client:
Grupa Zywiec
Agency:
GONG
Language:
Polish
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
