Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2017 BRONZE
Male Music
The idea of Male Music created by Żywiec was born to build an emotional bond with the target group. The event, shaping the brand's image, became the starting point for the concept of media presence. An effective, synergic set of 360 degree communication has emerged and the MG has become the most recognizable musical event in Poland. Long-term performance has brought unprecedented performance - an ROI of 400% over the assumptions.
Brand:
Żywiec
Client:
Grupa Zywiec
Agency:
GONG
Language:
Polish
2017 BRONZE
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
