Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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Kvass Taras. A trilogy of refreshment.
What to do if kvass with its archaic image does not fit into the modern world, Or can such a traditional and archaic beverage like kvass become fashionable and modern? In the conditions of the market stagnation, we were able to do what nobody could do to us: created the kvass the image of a youth drink, while not losing older consumers, cracking stereotypes about the "incommensurability" of kvass, launching non-standard novelties White and Black kvass. Thanks to a comprehensive strategy, we not only gave Kvass a new life, but also changed the whole category. Thanks to innovative communication, our kvass has turned into a trendy, refreshing, modern beverage.
Brand:
Kvass Taras
Client:
Carlsberg Ukraine
Agency:
THINKMcCANN
Language:
English, Ukrainian
FINALISTS
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That Jif'ing Good
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Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
