Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2017 SILVER
2017 SILVER
Born for Hugs 2017
For 3 years in a row Huggies leads the emotional communication, delivering the main brand values. More than that: they carry the charity mission, drawing the attention of the society on the children deprived of mother`s hugs and providing help for them. In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand awareness, market share, trial purchase).
Brand:
Huggies
Client:
Kimberly-Clark Ukraine
Agency:
ISD Group
Language:
English, Ukrainian
2017 SILVER
Share Some Soul
For seven years the Kia Hamsters have proven their ability to drive sales, help grow the Kia brand, and capture the public imagination at the same time. The Soul has grown from 0 to 90% segment share, decimated its boxy rivals, and become a top seller in Kias portfolio. The Hamster TV commercials were twice named Nielsens most effective automotive ad. Theyve evolved with culture, collaborating with emerging music artists, integrating video games and online contests, and by doing so have made the Soul a key component of Kias growth.
Brand:
Kia Motors
Client:
Kia Motors America
Agency:
David & Goliath
Language:
English
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
