Sustained Success - Products
Products communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
FILTER BY:
PROGRAM
2017 SILVER
You Never Lamb Alone: Two Years of Unprecedented Growth
2015 and 2016 were Lamb’s best years ever.
‘You Never Lamb Alone’ transformed a business experiencing five-years of flat-line sales, into a powerhouse delivering record volume and value growth, generating an incremental $97M for farmers.
Combining a disciplined and sustained commitment to: 1) a long-term brand strategy; 2) an emotive brand platform; and 3) provocative creative campaigns, Lamb consistently generated phenomenal ‘earned media’ coverage and sent Aussies to the butchers in droves.
All this despite declining budgets, sky-high retail prices, increasing consumer price sensitivity, the challenge of chicken, and the World Health Organisation labelling red meat “probably carcinogenic”.
Brand:
Meat & Livestock Australia
Client:
Meat & Livestock Australia
Agency:
The Monkeys
Language:
English
2017 SILVER
FINALISTS
Jif
That Jif'ing Good
Hellmann's
Hellmann's Super Bowl 3 Year Campaign
ARM & HAMMER
POWERING THE NEXT 177 YEARS OF GROWTH BY CLOSING THE HOME CONFIDENCE GAP
