Sustained Success - Products

From Big Nights to Big Days

Many would kill to be as famous for and synonymous with a core consumer need as Berocca was with hangover cure. But this very fame was causing relevance to fizzle out, resulting in declining frequency and sales. This is the story of how Berocca reinvented itself from restoring after a big night, to preparing for a big day, motivating Aussies to reappraise the role of this iconic brand. Berocca’s Big Days campaign turned a decline into growth, with sales over triple the target, with continuous growth over the last 4 years – giving Berocca back its b-b-bounce.

Brand: Berocca
Client: Bayer
Agency: J. Walter Thompson
Language: English

Kubota. This is the Life

Considered as a ‘toy’ machine, Kubota struggled for 35 years to position itself as a genuine alternative to the powerhouse brands of John Deere and Massey Ferguson. In 2014, Kubota launched the “This is the Life” Campaign and transformed marketing of the entire category from a purchase based on facts and function to one driven by an emotional connection to brand. The campaign targeted professional farmers but also identified a new lifestyle segment. In 2015, Kubota became Australia’s No1 selling tractor brand.

Brand: Kubota Tractor
Client: Kubota Tractor Australia
Agency: Redhanded
Language: English

Un nuevo modelo para el sistema

Brand: AFP Modelo
Client: AFP Modelo
Agency: Brandbook
Language: Spanish