Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2018 SILVER
Kids are Tougher than the Streets
This case is about the toughest people in one of the toughest warzones. They’re not soldiers, cops or gangsters. They’re children. And they make the tough choice to defiantly reject crime on their streets. Instead, they choose hope by joining a safe-haven called Off The Street Club. Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets. And it proved that thoughtful strategy and communications can make a difference in people’s lives.
Brand:
Off The Street Club
Client:
Off The Street Club
Agency:
Energy BBDO
Language:
English
2018 SILVER
El Precio de la Igualdad
Scotiabank es consciente de la desigualdad salarial de género. Por eso, en el Día Internacional de la Mujer, alineado a su filosofía: todas las personas tienen derecho a estar major, generó conciencia y fue parte del cambio.Para lograrlo se otorgó un 29.2% de descuento en las compras con Tarjetas Scotiabank como compensación a la desigualdad y cambió la imagen y denominación de los billetes con 29.2% menos el valor real. Así demostramos con acciones el compromiso de un Banco con la gente.
Brand:
Banco
Client:
Scotiabank Perú
Agency:
Wunderman Phantasia
Language:
Spanish
2018 BRONZE
Hello in Elephant
Due to perception, poaching is being solved and elephants are therefore being saved from extinction,. However, David Sheldrick Wildlife Trust's donations dropped significantly. It sought to reignite passion to save elephants by bringing to life their hidden humanity and creating awareness about the human-conflict threat. Hello in Elephant is the world's first human-elephant translator – part utility, part donation generator. Launched on World Elephant Day, this idea changed the conversation and people’s connection with a well-worn cause. It went global, garnering 400m impressions and USD$6.53m in earned media. Importantly donations rose 34%.
Brand:
David Sheldrick Wildlife Trust
Client:
David Sheldrick Wildlife Trust
Agency:
whiteGREY
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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