Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2018 BRONZE
2018 BRONZE
Tottus Black
Con una campaña de bajo presupuesto, teníamos que lograr el objetivo de posicionarnos en la categoría de carnes parrilleras para el público A-B. Para ello creamos una nueva marca: TOTTUS BLACK, con cuidadoso diseño de branding, y a una estrategia de comunicación integral que partió desde lo digital, logramos relanzar nuestra imagen en la línea de carnes, logrando un gran éxito en ventas, que se tradujo en un incremento en la percepción del consumidor como “el supermercado experto en carnes”, posicionándonos como referente en lo que a carnes parrilleras refiere.
Brand:
Retail
Client:
Hipermercados Tottus S.A.
Agency:
Wunderman Phantasia
Language:
Spanish
2018 BRONZE
Car Curling
How is it possible to reach 25 million people with a budget on event production of only 700,000 rubles and with a media budget of 0? We decided to reinvent the curling! A skating rink, 4 teams, 6 OKA cars and 50 accidents in 2 hours! This became the topic of the day in the news media. The company became known not only in the region of its presence, but also on the federal level and even abroad. We received 34 publications in international media, 164 publications in the federal media, 76 publications in the regional media. With the help of one event the attitude towards the insurance company was changed in a positive way and the personal brand of the director SMPOLIS.RU was formed.
Brand:
SMPOLIS.RU
Client:
Insurance agency SMPOLIS.RU
Agency:
Voskhod
Language:
English, Russian
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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