Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2018 SILVER
El Precio de la Igualdad
Scotiabank es consciente de la desigualdad salarial de género. Por eso, en el Día Internacional de la Mujer, alineado a su filosofía: todas las personas tienen derecho a estar major, generó conciencia y fue parte del cambio.Para lograrlo se otorgó un 29.2% de descuento en las compras con Tarjetas Scotiabank como compensación a la desigualdad y cambió la imagen y denominación de los billetes con 29.2% menos el valor real. Así demostramos con acciones el compromiso de un Banco con la gente.
Brand:
Banco
Client:
Scotiabank Perú
Agency:
Wunderman Phantasia
Language:
Spanish
2018 BRONZE
Hello in Elephant
Due to perception, poaching is being solved and elephants are therefore being saved from extinction,. However, David Sheldrick Wildlife Trust's donations dropped significantly. It sought to reignite passion to save elephants by bringing to life their hidden humanity and creating awareness about the human-conflict threat. Hello in Elephant is the world's first human-elephant translator – part utility, part donation generator. Launched on World Elephant Day, this idea changed the conversation and people’s connection with a well-worn cause. It went global, garnering 400m impressions and USD$6.53m in earned media. Importantly donations rose 34%.
Brand:
David Sheldrick Wildlife Trust
Client:
David Sheldrick Wildlife Trust
Agency:
whiteGREY
Language:
English
2018 BRONZE
Ash to Art
The Glasgow School of Art's (GSA) Mackintosh Library tragically burnt down in 2014. To engage major donors, we needed to make this tragedy one of national importance, resurrecting the GSA as a national centre for UK artists. We engaged the nation by holding an auction at Christie’s, selling new art created by 25 world famous artists from ash salvaged from the fire, beating our financial target by 200%+. The auction PR reached 42% of the UK population, engaged high net-worth individuals and paved the way for much needed major donations.
Brand:
Glasgow School of Art
Client:
Glasgow School of Art
Agency:
J. Walter Thompson
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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