Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2017 GOLD
2017 GOLD
Look Beyond Borders
The “Look Beyond Borders” is the first that strong campaign fighting with dehumanisation of refugees and the most effective one in the history of global Amnesty International. It was discussed by the media all over Europe generating the total of 481,8 million reach with media budget of €23 only! All thanks to powerful creative idea and apt strategy, using the real social experiment mechanism.
Brand:
Amnesty International
Client:
Amnesty International Poland
Agency:
DDB Warsaw (DDB & Tribbal)
Language:
English
2017 GOLD
Stopover Buddy
Stopover Buddy has been the most successful global campaign to date for Icelandair, undoubtedly achieved through a strong content rich strategy. With a share of voice of less than 1% against big spending competitors, Buddies delivered 1014 pieces of earned coverage estimated to be worth over £252 million in media value. The campaign increased Stopover bookings by a record 42%, creating incremental value for the business and achieving record recommendation levels of over 90%.
Brand:
Icelandair
Client:
Icelandair
Agency:
The Brooklyn Brothers
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
