Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2018 BRONZE
The Hearing Test in Disguise
Problem: Australia is in the midst of a silent epidemic; 3.5 million people are living with some form of hearing loss. However, many are in denial about their hearing loss or don’t know how bad it is. Our task was to get those in denial to recognise they have a problem and take action. Solution: We created a hearing test, in disguise. A short film that has two different endings, depending on the viewer’s hearing ability. Results: Exceeded KPIs: Tested over 134,300 Australians' hearing. Generated 2,499 highly engaged, high-value leads.
Brand:
Cochlear
Client:
Cochlear
Agency:
CHE Proximity
Language:
English
2018 BRONZE
2018 BRONZE
Tottus Black
Con una campaña de bajo presupuesto, teníamos que lograr el objetivo de posicionarnos en la categoría de carnes parrilleras para el público A-B. Para ello creamos una nueva marca: TOTTUS BLACK, con cuidadoso diseño de branding, y a una estrategia de comunicación integral que partió desde lo digital, logramos relanzar nuestra imagen en la línea de carnes, logrando un gran éxito en ventas, que se tradujo en un incremento en la percepción del consumidor como “el supermercado experto en carnes”, posicionándonos como referente en lo que a carnes parrilleras refiere.
Brand:
Retail
Client:
Hipermercados Tottus S.A.
Agency:
Wunderman Phantasia
Language:
Spanish
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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