Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2018 BRONZE
Car Curling
How is it possible to reach 25 million people with a budget on event production of only 700,000 rubles and with a media budget of 0? We decided to reinvent the curling! A skating rink, 4 teams, 6 OKA cars and 50 accidents in 2 hours! This became the topic of the day in the news media. The company became known not only in the region of its presence, but also on the federal level and even abroad. We received 34 publications in international media, 164 publications in the federal media, 76 publications in the regional media. With the help of one event the attitude towards the insurance company was changed in a positive way and the personal brand of the director SMPOLIS.RU was formed.
Brand:
SMPOLIS.RU
Client:
Insurance agency SMPOLIS.RU
Agency:
Voskhod
Language:
English, Russian
2017 GOLD
2017 GOLD
Look Beyond Borders
The “Look Beyond Borders” is the first that strong campaign fighting with dehumanisation of refugees and the most effective one in the history of global Amnesty International. It was discussed by the media all over Europe generating the total of 481,8 million reach with media budget of €23 only! All thanks to powerful creative idea and apt strategy, using the real social experiment mechanism.
Brand:
Amnesty International
Client:
Amnesty International Poland
Agency:
DDB Warsaw (DDB & Tribbal)
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
