Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2017 BRONZE
Kyiv Sotka
Due to specially developed system SMAI - social media artificial intelligence – we have reached a qualitatively new level of coverage and engagement of the audience, compared to previous years. With our smart bot that was provided with a script containing 35 different invitations to Kyiv Sotka, we automatically left comments on every post in Facebook. We launched the automated process of leaving comments in real time. We placed 600 comments, with a velocity of 1 comment in 20 seconds! We exceeded our aim at 20% and got response from every third contacted!
Brand:
Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Client:
Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Agency:
Tabasco Creative Agency
Language:
English, Ukrainian
2017 BRONZE
Messi, andate
La Copa América tuvo un hecho que revolucionó al mundo. Tras perder la final Lionel Messi renunció a la selección argentina. La noticia dio la vuelta al mundo y las redes sociales se inundaron de mensajes pidiéndole que vuelva. Aprovechamos la ocasión para convertir a 180 en protagonista de esta conversación. “Messi, ándate” fue la noticia más compartida en 3 meses convirtiéndose en un contenido viral. La noticia fue la más leída del portal durante las siguientes dos semanas de haberla publicado.
Brand:
Copa América
Client:
Portal 180 S.A.
Agency:
Grey Uruguay
Language:
Spanish
2016 SILVER
You wouldn't...so why would you?
BrokerCheck.com by FINRA provides free, SEC-validated info about financial brokers, but nobody knew it existed. We used funny scenarios about the results of not checking first in other settings to capture interest and demonstrate the obvious benefit of checking a brokers record before trusting him or her with your savings. With a modest budget and a tiny timeframe, we increased awareness by 40%, search volume by 100%, and site traffic by 60%, helping investors get the facts they need to make sound decisions when choosing a broker.
Brand:
BrokerCheck by FINRA
Client:
FINRA
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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