Small Budgets - Services

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).

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2017 SILVER

Bedstock: Playing Music From Our Bed For Kids Stuck In Theirs

This is a story about what smart thinking can achieve when your marketing budget is zero dollars.Welcome to Bedstock. The worlds first and only music festival played entirely from bed for children stuck in theirs. An event that generated over 138M media impressions for MyMusicRx, the flagship charity of the Children's Cancer Association,and an increase of 179% in Total Revenue and 233% in Gifts. All achieved with $0 budget.

Brand: MyMusicRx for the Children's Cancer Association
Client: Children's Cancer Association
Agency: Anomaly
Language: English

2017 BRONZE

Last Words

Brand: Indian Association of Palliative Care
Client: Indian Association of Palliative Care
Agency: Medulla Communications
Language: English

2017 BRONZE

Feel the Real

With digital ad spending surging despite serious accountability concerns, the Outdoor Advertising Association of America had a small $3 million media budget to show media buyers how Out of Home (OOH) drives digital engagement. By reimagining OOH as a geo-targeted B2B channel, the media became the message with 1,400 executions tailored to specific markets, locations, agencies and individuals. OOH sales increased 6.4% ($48 million) and we reduced the $3 million media budget to ZERO by using donated OAAA member inventory, generating $2.2 million in earned media and delivering 16X ROI.

Brand: Outdoor Advertising Association of America
Client: Outdoor Advertising Association of America
Agency: Partners + Napier
Language: English