Small Budgets - Services

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2017 BRONZE

Hokkien Vikings

History had to get fans of Singapore’s most illegally downloaded show (Vikings) to tune in to the season premiere on Starhub Cable TV. To reach them, we created an unbranded spoof of the Season premier trailer in Hokkien - a dialect relatable to locals. After its initial success, we released another Hokkien content piece with the CTA to tune in – resulting in Vikings premiering as the #1 show for its time slot.

Brand: HISTORY
Client: AETN Asia
Agency: GOVT Singapore
Language: English

2017 BRONZE

Kyiv Sotka

Due to specially developed system SMAI - social media artificial intelligence – we have reached a qualitatively new level of coverage and engagement of the audience, compared to previous years. With our smart bot that was provided with a script containing 35 different invitations to Kyiv Sotka, we automatically left comments on every post in Facebook. We launched the automated process of leaving comments in real time. We placed 600 comments, with a velocity of 1 comment in 20 seconds! We exceeded our aim at 20% and got response from every third contacted!

Brand: Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Client: Commonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
Agency: Tabasco Creative Agency
Language: English, Ukrainian

2017 BRONZE

Messi, andate

La Copa América tuvo un hecho que revolucionó al mundo. Tras perder la final Lionel Messi renunció a la selección argentina. La noticia dio la vuelta al mundo y las redes sociales se inundaron de mensajes pidiéndole que vuelva. Aprovechamos la ocasión para convertir a 180 en protagonista de esta conversación. “Messi, ándate” fue la noticia más compartida en 3 meses convirtiéndose en un contenido viral. La noticia fue la más leída del portal durante las siguientes dos semanas de haberla publicado.

Brand: Copa América
Client: Portal 180 S.A.
Agency: Grey Uruguay
Language: Spanish

FINALISTS

Dosy Freedom

Business Iceland OutHorse Your Email

Navy Federal Credit Union (NFCU) Name Change