Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2015 BRONZE
Animal Instincts Pet Condoms
Every 12 seconds, a healthy, adoptable dog or cat is euthanized. Not the offspring of homeless street animals but of cherished family pets. While the solution is simple have pets spayed/neutered, for owners, its far from easy as sterilization of their pets often translates into self-emasculation. Partnering with SF SPCA, we launched Animal Instincts Pet Condoms, disrupting skeptics with condom brochure dispensers and starting a global conversation with consumer generated content. Its ridiculous nature drove home the idea that the only real fix is to spay/neuter their pets.
Brand:
SF SPCA
Client:
San Francisco SPCA
Agency:
Geometry Global
Language:
English
2014 GOLD
Recalling 1993
Its not easy getting visitors through the door of an art museum in 2013: attendance in the US recently reached its lowest point in three decades. In New York, dozens of world-class art museums use big names and big budgets to draw crowds. For the New Museums NYC 1993, we had neither. Our objective was to drive buzz that would lead to higher attendance to the museum compared to one year prior. With no paid media, Recalling 1993 generated over 210 million earned media impressions and boosted attendance 31% year-on-year.
Brand:
New Museum
Client:
New Museum
Agency:
Droga5
Language:
English
2014 SILVER
Trial by Timeline
The problem with a cause like Amnesty International in a place like New Zealand is that it feels distant from peoples lives. Very few people have been directly touched by Amnestys work. We wanted to make Amnesty International feel as real, and as close to home as some other charities do for New Zealanders. Trial by Timeline did just that. It took peoples Facebook timelines and showed them the crimes they had committed in other countries, just by living a normal life. And the results were astounding.
Brand:
Protect The Human
Client:
Amnesty International
Agency:
Colenso BBDO/Proximity New Zealand
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
