Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2019 SILVER
Olivia Gets Hired
Liv. Bank, a digital-only bank, was struggling to keep up with its customer service demands, as its human agents were flooded with a steady increase in queries and complaints.
Liv. launched a chatbot to help bridge the servicing gap, however it needed to communicate it in a way that was memorable to help build immediate affinity.
By allowing its customers to take part in shortlisting and selecting the new chatbot, it not only built affinity, but also allowed for a drastic reduction in interactions with human agents.
Brand:
Liv. Bank
Client:
Liv. Bank
Agency:
Netizency
Language:
English
2019 SILVER
2019 SILVER
LaYwagif: The 1st Branded Entertainment HUB
STC was losing ground in the broadband competition and its messaging wasn’t clicking with the youth. So we stopped being just a telecom operator and launched LaYwagif, the first branded online entertainment hub in the Kingdom, a permanent hub offering content written, directed, and performed by Saudis, for Saudis. From the game-changing ‘Unveil Saudi’ to the entertaining ‘Raye7 Raye7’, every offering highlighted a broadband feature like speed, reliability, and coverage. LaYwagif allowed STC to successfully compete with broadcast media and turned it into the #1 telecom channel in the world.
Brand:
Saudi Telecom Company
Client:
Saudi Telecom Company
Agency:
J.Walter Thompson
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
