Small Budgets - Services

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less). 

2019 BRONZE

I Just Bought a Boat

Mercy Ships operates a volunteer-run charity hospital ship that delivers free, life-saving surgical care to the world’s most impoverished. The problem: they are virtually unknown to Canadians. We needed to raise awareness with an entirely new group of donors and achieve 20% increase in donations. Who knew 43% of Canadians were boaters? The “I Just Bought a Boat” misdirected activation gave unsuspected boat-lovers the chance to ‘virtually’ buy a boat and save a life, via a small donation, achieving over 73 million overall impressions and driving 93% increase in donations.

Brand: Mercy Ships Canada
Client: Mercy Ships Canada
Agency: Geometry
Language: English

2019 BRONZE

"ME" 2018 Strawberry Music Festival HTML5 GAME

This HTML5 Game for 2018 Strawberry Music Festival had been created a bright-colored collage game, launching as a campaign that spreading out the theme of the festival, "ME" to 4 million people in mainland China. The users could compose the flat-designed and bright-colored cloths and accessaries to generate and post an ideal "ME" on mobile social media. The changable city and brands elements, including Dell, Nike and Timberland in the game extended the life of it. This game had not only been proved to be popular among the Chinese young people who embraced the music culture, but also encouraged more people to engage into this full-year touring event, expressing themselves as they are different individuals and sharing their similarities or dissimilarities together.

Brand: Strawberry Music Festival
Client: BEIJING MODERN SKY CULTURE DEVELOPMENT CO. LTD.
Agency: BEIJING MODERN SKY CULTURE DEVELOPMENT CO. LTD.
Language: Mandarin

2019 BRONZE

Master Painter Rewards

In a region where painters are still the most influential stakeholders in the paint purchase process, no brand was being able to ensure their loyalty. Enter Master Painter, the region's first loyalty programme aimed to empower painters and give them full control of their relationship with Jotun. Thanks to the launch of the new programme, painters were spending 108% more per month than before it was launched, which helped the brand increase retail sales by 5%.

Brand: Jotun
Client: Jotun MEIA
Agency: Wunderman Dubai
Language: English

FINALISTS

Dosy Freedom

Business Iceland OutHorse Your Email

Navy Federal Credit Union (NFCU) Name Change