Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2019 SILVER
2019 SILVER
LaYwagif: The 1st Branded Entertainment HUB
STC was losing ground in the broadband competition and its messaging wasn’t clicking with the youth. So we stopped being just a telecom operator and launched LaYwagif, the first branded online entertainment hub in the Kingdom, a permanent hub offering content written, directed, and performed by Saudis, for Saudis. From the game-changing ‘Unveil Saudi’ to the entertaining ‘Raye7 Raye7’, every offering highlighted a broadband feature like speed, reliability, and coverage. LaYwagif allowed STC to successfully compete with broadcast media and turned it into the #1 telecom channel in the world.
Brand:
Saudi Telecom Company
Client:
Saudi Telecom Company
Agency:
J.Walter Thompson
Language:
English
2019 BRONZE
Burgers For Every 1
BurgerFi is an emerging fast-casual chain, with 100 locations, fighting to get noticed amid fierce competition. Building a strategy around what makes their burgers unique, we helped drive BurgerFi’s largest sales day ever with a 97% increase. Monthly sales rose by 25% with an industry-beating 9% increase in same store sales. This made BurgerFi the #1 growing burger chain and #3 fastest-growing chain in the US. All with an annual marketing spend of $2.6 million — a far cry from the nine-figure budgets of the fast food giants.
Brand:
BurgerFi
Client:
BurgerFi
Agency:
Partners + Napier
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
