Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2019 GOLD
Robocalls from Humans
ALS is a devastating disease that deteriorates your body, before ultimately taking away your voice. The Steve Gleason Enduring Voices Act ensured that ALS patients would be provided with the expensive Speech Generating Devices they rely on to speak, but it was set to expire in October 2018. To build support for this bill, we used the very technology ALS patients use to “reverse robocall” politicians, and break through the political noise. Constituents, too, could go online to ask Congress-members for support. Ultimately, we helped pass this important law, permanently.
Brand:
Team Gleason
Client:
Team Gleason
Agency:
Ogilvy
Language:
English
2019 GOLD
The Most Viewed Billboard in the Middle East
We've all heard of photo bombs and video bombs. But, ever heard of a "TV Show Bomb"? Well, that's exactly what we did for Dubai Media City.
We discovered that every day, Dubai Media City’s plain white construction barriers were visible on a popular morning show, throughout each episode.
So, we converted a dull medium into a catchy new billboard and “TV Show Bombed” that popular morning show, generating branded content.
For “zero dollars” media budget, this billboard became the most-viewed billboard in the Middle East and generated high ROI.
Brand:
Dubai Media City
Client:
Dubai Media City
Agency:
FP7 McCann Dubai
Language:
English
2019 GOLD
Hijacking the #WhatTheFluffChallenge as a force for good
It was impossible to miss the #WhatTheFluffChallenge that swept the internet by storm in 2018. The confused reactions of perplexed, panicked pets as their owners disappear right before their eyes was shared millions of times over. But not all disappearing acts are acts. That’s what SPCA wanted to spotlight: that in the real world, thousands of pets are abandoned each year and that’s no laughing matter. We hijacked the meme by injecting an unexpectedly meaningful message and achieved $1.87m of earned media from zero media budget.
Brand:
SPCA - Society for the Prevention of Cruelty to Animals, Singapore
Client:
SPCA
Agency:
Iris Singapore
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
