Small Budgets - Services

This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).

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2019 BRONZE

Burgers For Every 1

BurgerFi is an emerging fast-casual chain, with 100 locations, fighting to get noticed amid fierce competition. Building a strategy around what makes their burgers unique, we helped drive BurgerFi’s largest sales day ever with a 97% increase. Monthly sales rose by 25% with an industry-beating 9% increase in same store sales. This made BurgerFi the #1 growing burger chain and #3 fastest-growing chain in the US. All with an annual marketing spend of $2.6 million — a far cry from the nine-figure budgets of the fast food giants.

Brand: BurgerFi
Client: BurgerFi
Agency: Partners + Napier
Language: English

2019 BRONZE

I Just Bought a Boat

Mercy Ships operates a volunteer-run charity hospital ship that delivers free, life-saving surgical care to the world’s most impoverished. The problem: they are virtually unknown to Canadians. We needed to raise awareness with an entirely new group of donors and achieve 20% increase in donations. Who knew 43% of Canadians were boaters? The “I Just Bought a Boat” misdirected activation gave unsuspected boat-lovers the chance to ‘virtually’ buy a boat and save a life, via a small donation, achieving over 73 million overall impressions and driving 93% increase in donations.

Brand: Mercy Ships Canada
Client: Mercy Ships Canada
Agency: Geometry
Language: English

2019 BRONZE

"ME" 2018 Strawberry Music Festival HTML5 GAME

This HTML5 Game for 2018 Strawberry Music Festival had been created a bright-colored collage game, launching as a campaign that spreading out the theme of the festival, "ME" to 4 million people in mainland China. The users could compose the flat-designed and bright-colored cloths and accessaries to generate and post an ideal "ME" on mobile social media. The changable city and brands elements, including Dell, Nike and Timberland in the game extended the life of it. This game had not only been proved to be popular among the Chinese young people who embraced the music culture, but also encouraged more people to engage into this full-year touring event, expressing themselves as they are different individuals and sharing their similarities or dissimilarities together.

Brand: Strawberry Music Festival
Client: BEIJING MODERN SKY CULTURE DEVELOPMENT CO. LTD.
Agency: BEIJING MODERN SKY CULTURE DEVELOPMENT CO. LTD.
Language: Mandarin