Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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PROGRAM
2019 BRONZE
Master Painter Rewards
In a region where painters are still the most influential stakeholders in the paint purchase process, no brand was being able to ensure their loyalty. Enter Master Painter, the region's first loyalty programme aimed to empower painters and give them full control of their relationship with Jotun. Thanks to the launch of the new programme, painters were spending 108% more per month than before it was launched, which helped the brand increase retail sales by 5%.
Brand:
Jotun
Client:
Jotun MEIA
Agency:
Wunderman Dubai
Language:
English
2019 BRONZE
2019 BRONZE
The Tiniest Listing
Cook County Health and Hospitals System (CCHHS) is one of the only public hospitals in Chicago offering a Level-III NICU for premature babies. In Chicago, 1 in 10 babies are born premature, costing nearly $4,000 per night. Because CCHHS provides care regardless of ability to pay, they created the "Tiniest Listing" to raise funds--an online rental allowing you to book a stay in the NICU to support preemie babies and their families. Chicagoans resonated with this sense of home, and donations increased 162% in the first four months.
Brand:
Cook County Health
Client:
Cook County Health & Hospitals System
Agency:
Ogilvy
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
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